Caterinicchia Critique/Mutimedia

For my critique, I chose this article.

The lead of the article gets right to the point in a concise manner that lets the reader know what is going on in a short sentence, but only vaguely. Though Mr. Caterinicchia addresses companies' responses to the recalls, I feel that he should have clarified why the items were being recalled, if only through one or two brief examples, so that the reader would understand the gravity of the situation. Also, the phrase "deal with a crush of questions from the public" seems awkward.

He does an excellent job explaining the scope of the problem, illustrating the number of imports the U.S. gets from China with the ratio. He also addresses several different aspects of the U.S. reaction to the recalls, dealing with company, government and population reactions.

In the fourth graph, he uses "last month" as a time reference.

A sentence in the sixth graph, "The FDA assigned nearly a third of its 21-member communications team for more than a month to address questions about the pet food recall," is worded awkwardly and should be rephrased to suit a better flow.

The Web site, which is focused on business news, includes a feature that offered the users a "Top 10"collection of videos that are related to the business realm as part of its multimedia package.